Dr. Mark Howell’s presentation for this year’s Symposium Living Loud and Living Fast will explore the connections between musicians and motorsports. The presentation highlights how several well-known professional musicians from diverse genres took their interest in high-performance vehicles to regional, national, and sometimes international levels of motor racing competition.
This episode is sponsored in part by: The International Motor Racing Research Center (IMRRC), The Society of Automotive Historians (SAH), The Watkins Glen Area Chamber of Commerce, and the Argetsinger Family – and was recorded in front of a live studio audience. And has been Edited, Remastered and Produced in partnership with the Motoring Podcast Network.
Bio
Mark Howell is a professor of Communications at Northwestern Michigan College. Prior to NMC, he was a visiting assistant professor in the Department of American Thought and Language at Michigan State University.
As a Motorsports historian, Dr. Howell has published numerous articles and two books: From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series (1997) and Motorsports and American Culture: From Demolition Derbies to NASCAR (2014).
Since 2011, he has been a Senior Writer for frontstretch.com, where his essays appear every Wednesday during the racing season. Dr. Howell also spent three years (2001-2003) as a part-time crew member with Brett Bodine Racing in the Monster Energy NASCAR Cup Series, and has worked closely with drivers Hut Stricklin, Kenny Wallace, and Todd Bodine.
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This presentation examines the 2023 alliance between Leidos, the international high-tech engineering firm, and NASCAR to build a “Next Gen” Lunar Roving Vehicle (LRV). The paper looks at the adaptation of motorsports culture by the aerospace industry as space exploration grows more privatized and commercialized.
Additionally, the presentation looks at the history of NASA’s LRV program and how astronauts saw their rovers through the context of automobile racing. Both Leidos Dynetics and NASCAR are relying on particular language, imagery, and historic legacies to justify their partnership while trying to earn NASA’s new LRV contract by the end of November 2023.
This episode is sponsored in part by: The International Motor Racing Research Center (IMRRC), The Society of Automotive Historians (SAH), The Watkins Glen Area Chamber of Commerce, and the Argetsinger Family – and was recorded in front of a live studio audience. And has been Edited, Remastered and Produced in partnership with the Motoring Podcast Network.
Bio
Dr. Mark D. Howell has been involved with motosports his entire life. As a teenager, he tagged along with the NASCAR Modified pit crew of Brett Bodine, who raced out of Howell’s hometown of Dallas, PA. He earned a BA and MA from Penn State, and a Ph.D. in American Culture Studies from Bowling Green State University. His dissertation evolved into From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series, published by The Popular Press/University of Wisconsin Press in 1997.
Howell is professor of communications at Northwestern Michigan College in Traverse City. He lives with his wife and son (and two dogs) in the village of Suttons Bay on Lake Michigan.
Slides
Swipe left or right (or use the arrows/dots) to navigate through the presentation slides as you follow along with the episode.
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